Do you know what you're looking for?

Do you know what you are looking for in your brand or logo? The imagery, feel that you would like to see. It's always a plus when the business owner have an idea of what imagery, color, feel and look that they would like to see. Sometimes the image that they have in their mind, when it comes to life it may not be what they actually wanted. Some times it takes a little tweak here and there to make it all come together. I had a great time working with this business owner who is starting up. He knows what imagery and colors, he wanted for his logo. Once the design was created, we reviewed what worked and what colors would work best for his logo. Now the business owner is super happy about his logo and now working on the rest of his branding.